October 2014: New to Austin
RunLab Austin
700 S. Lamar Blvd.
RunLabAustin.com
Kim Mullen is a triathlete, adventure racer, and endurance athlete who moved to Austin years ago to begin working with CATZ. In January, she branched out on her own, opening BackAtIt Sport Performance, which focused on sport-specific rehab. What she quickly found was that her practice morphed into something different; in the course of working with area runners and triathletes, she discovered that she was focusing on building sound biomechanical practices, and so, RunLab was born. “We’ve become a one-stop shop for runners,” Mullen explained. Tied in with Mullen’s chiropractic background is a staff nutritionist, a partnership with the University of Texas’ FIT LAB for testing, and tight relationships with several of the running stores in town. RunLab provides whole body videotape analysis, ART, soft tissue massage therapy, and sports rehab (a lot of it focused on shoulder, knee, hips, and feet) through Mullen and personal trainer/rehab tech Jimmy Eirdon.
In addition, RunLab leads a free group workout on Saturday mornings, called “Pain in the Park.” The workout takes off from the store at 9 a.m.; everyone runs to a location to move through a variety of exercises. All ages—from tweens on up—and ability ranges are welcome.
Fuerte Fitness
4631 Airport Blvd.
Iamfuerte.com
Having an MBA from Duke University may not be the first qualification that pops into mind when identifying who might open a fitness facility, but that background is one of the key aspects behind new Fuerte Fitness. Owner Romy Parzick noticed that there was a significant dearth in her neighborhood of the type of gyms that she as a life-long athlete (swimmer, four-year varsity collegiate soccer player, runner) and mother of small children wanted and needed. Parzick’s desire is to create a fitness facility with a variety of classes at a variety of times at affordable prices, filling what she described as “an unmet need” in the Airport Boulevard corridor. She’s approached her business as a “curated studio,” recruiting instructors who’ve provided expert advice on types of classes and workout formats. The most popular classes are their fusion workouts such as HIIT+Barre, which combines the skills of Coy Schneider (strength and conditioning) and Abby Bounds (barre) for one hour of sweaty, muscle shaking movement.
The family-friendly atmosphere encourages multigenerational fitness: the Fit Family workout has stations with age-appropriate exercises so that kids and adults can spend time together, and Poser Kids Yoga gets the little ones (ages 3–6) into the groove. “Our message is about being inclusive and welcome,” said Parzick. In addition, scholarships are available for folks in need of financial assistance.
Special new member deal: 30 days unlimited classes for $35
PrimeMyBody’s Prime Protein Superfood
Available online
primemybody.com
Friends, Texans, and co-founders Austin Tice and Brian Cummings launched PrimeMyBody in September of 2014. “We had two 
primary reasons,” explained Tice. “Our impetus was to provide education about what is—and isn’t—in food and to create something good for you that tastes good.” The resulting nutrient-dense, plant-based powder can be used as a snack, meal replacement, or post-workout recovery option. Claim to fame—it’s clean (meaning dairy-, soy-, and gluten-free), contains no artificial substances or GMOs, and is vegetarian. The currently available flavor (Chocolate Love) mixes with 14–18 ounces of water, coconut water, or almond milk, and each single scoop of powder provides 140 calories. A new flavor, Vanilla Crush, is in the works and Tice says the Houston/Austin-based company hopes to release it by the beginning of 2015.
One container costs $70 and provides 20 snacks or 10 meals/recovery shakes, though placing an order for regular home delivery or by the multi-pack will provide savings.
