New to Austin: January 2015

Pure Pilates Austin 
11011 Domain Drive; purepilatesaustin.com

Pure Pilates Austin, a pilates studio, has opened in the Domain. Owners Allison Slapnicka and Cameron Drummond decided to start their second location after seeing the success of their first studio, which opened last year near The University of Texas campus. Pure Pilates Austin classes will use the Lagree Fitness method, utilizing Megaformer machines—similar to Pilates Reformer machines, but with easier transitions—that are designed to develop core muscles but also bring an aerobic element to the workout and keep one’s heart rate up. Because of the size of the machines, classes sizes are smaller—with no more than 8–10 people in the studio at a time.

Five Star ER 
1700 Round Rock Ave.; fivestarer.com

Five Star ER is a stand-alone emergency room located one mile west of Interstate 35 at 1700 Round Rock Ave. Construction on the free-standing emergency center, partnered with Seton Healthcare Family, began in May 2014. The first of four locations in Central Texas, the 9,200 square-foot facility is set to open on January 15. Five Star ER will offer 11 exam rooms including two trauma rooms as well as X-ray, CT scan and ultrasound services. The 24/7 operation will feature in-house lab services as well as an on-site pharmacy for quicker response and treatment times. Locations in South Austin, Dripping Springs and Pflugerville will open throughout 2015.

4th Edition Design 
4theditiondesign.com 

4th Edition Design is, in a sense, a producer of new life. Owner and designer Matt Andersen uses wood from trees that have already fallen to craft one-of-a-kind, organic, and modern home furnishings—making products perfect for those looking to integrate a little bit of nature or the outdoors into their home decor. Custom orders can be made for tables, countertops, seating, lighting, storage, and doors. Andersen’s masterpieces are carved from sustainably harvested wood sourced from around the state of Texas. The company opened their showroom and manufacturing facility in Cedar Park on Dec. 1.

Coach Mo’s Elite Fitness
3918 Gattis School Road; coachmofitness.com

Coach Mo’s Elite Fitness, located inside the Austin Sports Arena in Round Rock, offers group fitness classes, after-school fitness programs and athletic development programs. Their mission is to create an encouraging and supportive environment for athletes and community members to learn how to become their own personal trainers. The new gym is offering reduced prices on programs for those wanting to act on their New Year’s resolutions. The business’s flagship location is in Austin at 7119 Chimney Corners.